The Middle East’s most successful and dominant amateur boxers have come from the kingdom of Jordan, with currently no outlet for a professional future in the region. That has now changed with the launch of Eastern Ring Boxing (ERB), a promotional company based in Amman, Jordan, with a high focus of cultivating a new professional boxing scene in the Kingdom. “I am honored to announce the launch of Jordan’s first premier professional boxing promotion, East Ring Boxing (ERB),” said Hussein AlNayef, ERB CEO. “With the tremendous support of the Jordanian Boxing Federation, we are poised for an exciting launch in 2026 as we bring this vision to life. Jordan is home to exceptional talent, and this platform will empower our athletes to advance their careers and proudly enter the professional ranks. This marks a significant step forward for the sport in our nation, and we look forward to showcasing the very best of Jordanian boxing.’
With the recent support of Prince Nayif bin Asim, the newly appointed head of the Jordan Boxing Federation, the promotion is gaining momentum rapidly. His endorsement marks a significant step forward and adds tremendous credibility to the organization’s growth and future success.
“The initiative that ERB has taken is an exceptional one and I’m proud to support them in their vision of elevating Jordan boxing and Jordanian boxers to the next steps in their careers, and on a global stage,” His Highness Prince Nayif bin Asem, President Jordanian Boxing Federation stated. “They have an exceptional team of likeminded individuals, and I support their initiatives for the events they plan to do in the Kingdom and for our Jordanian champions”
Last week, the promotion welcomed Global boxing advisor Amer Abdallah to the Kingdom, officially appointing him as a Key Strategic Advisor. Abdallah, recently named President of the newly launched MF Pro, brings a wealth of experience and leadership to the role. In 2019, he made history by launching Dubai’s first-ever professional Kickboxing and Boxing promotion, laying the foundation for combat sports in the region. His influence has also been instrumental in the growth of Saudi Arabia’s boxing landscape.
In addition to his strategic work, Abdallah has represented some of the sport’s biggest names, including Mike Tyson, Badou Jack, Nico Ali Walsh, and many others. Recognized as one of the most influential figures in the Middle East boxing scene, his involvement marks a significant step forward for the sport's continued development in the region.
“Having collaborated with some of the world’s premier boxing promotions and global sporting events, I’m truly honored and excited to join ERB as their Boxing Advisor,” said Amer Abdallah, Global Boxing Advisor. “Hussein and his team have all the right ingredients to build something truly special on the international stage. With access to a deep pool of Jordanian talent and a clear vision in place, the potential is remarkable. After several productive meetings with the team and with His Highness Prince Nayif, the mission is clear, and now fully underway. Jordan, here we go!”
ERB is currently preparing for a mid-year launch of its inaugural event, which will kick off a series of annual boxing shows in the Kingdom, setting the stage for a dynamic new era in the region’s combat sports scene.
